THE PLATFORM

One platform. Four pillars. One fan identity running through every layer.

Most fan-engagement tools are single-purpose. FanCore is the opposite: data, content, commerce, and fintech on a shared customer record. The integration is what creates the moat.

01 / TRUTH LAYER

Data

The Data pillar is the foundation every other pillar runs on. We ingest, normalize, and license player, team, match, federation, and commercial data across every level of the sport pyramid — from a local youth league through to a global governing body.

Data is API-native, multi-tenant, and contractually owned by the rights holder. No lock-in. No sub-licensing without consent. The club, league, or federation owns its data asset, and FanCore is the operator.

Performance · Biometric · Commercial · Engagement · Behavioral

02 / ATTENTION LAYER

Content

A full content production and distribution stack. Automated highlight clipping from match feeds, short-form social posting, long-form editorial tooling, and a syndicated distribution network across owned and partner channels.

The platform tracks which pieces of content drive which fan actions — ticket sales, merch clicks, wallet top-ups — so content output is never a cost center. Every piece is measured against commercial outcomes.

Social · Editorial · Video · Highlights · Distribution

03 / FAN LAYER

Engagement

Ticketing (primary and secondary), commerce and merchandise, CRM, loyalty, membership, fan identity, gamification, predictions, community — delivered through a branded fan app or embedded in the club’s existing web estate.

Every fan who touches the platform is KYC’d, creating a first-party identity graph no third-party platform can rent or revoke. The club owns the relationship 365 days a year, not just on matchday.

Ticketing · Commerce · CRM · Loyalty · Fan-ID · Community

04 / VALUE LAYER

Fintech

The layer that extends the club’s relationship with the fan into daily life. Wallet, payments, card issuing, co-branded debit and credit products, and a merchant network built with Visa, Mastercard, and American Express.

When a fan swipes a FanCore-issued card at a sponsor’s retailer, value flows back to the club. This is the step that turns a stadium relationship into a lifestyle relationship — and unlocks commercial partnership economics that have never been available at this level of the sport pyramid.

Wallet · Card issuing · Merchant network · Interchange

THE INTEGRATION DIVIDEND

Why one stack beats four point solutions, every time.

  1. I.

    One fan identity, everywhere

    The same KYC’d fan profile drives ticketing decisions, merchandise recommendations, content personalization, and fintech product offers. No identity stitching.

  2. II.

    Commercial partnerships priced at outcomes

    A sponsor buying FanCore inventory is buying targeted fan outcomes — not untargeted reach. The uplift over traditional sponsorship pricing funds the revenue-share model.

  3. III.

    Every action compounds the data asset

    Every match attended, every kit sold, every wallet top-up enriches the fan profile. The more scale, the better every other pillar performs.

  4. IV.

    One contract, one roadmap, one team

    Customers deal with one operator for the full stack — not 8–15 separate vendors. Total cost of ownership falls while outcomes improve.

Ready to see the platform running live?

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