FOR CLUBS, LEAGUES & FEDERATIONS

Every empty seat is a fan you haven’t met yet.

FanCore is the fastest way to turn attention into identity, identity into commerce, and commerce into a year-round relationship with the people who love your team.

THE REALITY

Your stadium, your shirt, your social reach. And the gap between them.

Stadium utilization
60–80%

Every match, thousands of seats unfilled. Every unfilled seat is a fan you never met, never identified, never sold to again.

Social followers
Millions

You have enormous reach — but it all belongs to Meta, Google, and TikTok. You don’t know who those fans are.

Off-matchday commerce
≈ $0

Revenue peaks 19–38 times a year. The other 327 days, your fans transact — somewhere else, with someone else.

This is not a performance problem.
It is a distribution problem.

WHAT A YEAR LOOKS LIKE

From first conversation to first activated fan, in roughly ninety days.

A simple, staged rollout. No enterprise SaaS timelines. No multi-vendor integration risk. A dedicated team running it alongside yours.

  1. Q1

    Fan-ID launch

    Branded fan app goes live. CRM migrated onto the platform. First merchandise promotion runs before the end of the quarter.

  2. Q2

    Commerce activation

    Integrated merchandise store with 10% first-purchase discount and dynamic bundles. Fans start transacting inside the platform.

  3. Q3

    Ticketing integration

    Unified primary and secondary ticketing marketplace. Season-ticket renewal campaigns powered by fan-ID data.

  4. Q4

    Fintech and commercial uplift

    Wallet live with card-network partners. First commercial partnership sold on targeted fan-outcome pricing rather than untargeted reach.

Indicative rollout. Exact sequence and timing are tailored to each partner in the commercial workshop.

THE COMMERCIAL MODEL

Free to start. Aligned on outcomes.

Software license
$0

No annual fee. No minimum commitment. No lock-in.

Implementation
$0

We build, integrate, and run the stack end-to-end as a managed service.

Time to go live
Weeks

Not an 18-month enterprise SaaS project. First fans onboarded inside 90 days.

SO HOW DO WE MAKE MONEY?

We earn only when you do.

Revenue-share on incremental ticketing, merch and commercial-partnership revenue we help you grow. A $0.99-per-year fan app fee on fans we onboard (10% returns to the fan as a first-merch discount). Fintech interchange as fans transact through the wallet. That’s it.

YOU × US

You run the club. We run the platform.

WHAT YOU FOCUS ON

The brand. The team. The trophy.

  • ·

    Approve the creative, the voice, the content.

  • ·

    Define which commercial partners come in.

  • ·

    Own the fan relationship fully — it’s yours, not ours.

  • ·

    Review the monthly performance report.

WHAT WE HANDLE

Everything else. Every day.

  • ·

    Platform build, hosting, security, compliance, KYC.

  • ·

    Dedicated client success and content production team.

  • ·

    Ticketing, commerce, CRM, loyalty operations 24/7.

  • ·

    Payment rails, merchant acquiring, fintech licensing.

  • ·

    Commercial partner introductions and sponsorship uplift.

Let’s build your case together.

Book a demo