We started FanCore because the most passionate audience on Earth was being treated as a rounding error on someone else’s ad network. We think sport deserves better infrastructure.
If you walked into almost any professional club in the world today and asked to see the list of every fan who loves them — by name, with contact details, with permission to talk — the answer would be the same. We don’t have one.
That’s not a failure of those clubs. It’s a failure of the infrastructure they’ve been given. Every fan who follows a team on Instagram, subscribes to their YouTube channel, or buys a kit on a third-party retail site is a fan the club cannot identify, cannot reach, and cannot serve directly.
Meanwhile, the commercial stack that would let them close that gap — CRM, ticketing, commerce, fintech — is priced for the top fifty clubs globally. Everyone else is told to wait. Or to stitch eight vendors together. Or to settle for rented audiences.
We built FanCore to stop telling anyone to wait. A single, integrated platform. Free to start. Aligned on outcomes. Built for the full pyramid, not the top of it.
Every piece of fan identity we capture belongs contractually and technically to the rights holder. We are the operator, not the owner. Exit is always available.
Revenue share on incremental outcomes — not licenses, not seats, not setup fees. Our P&L is the customer’s P&L, upside-only.
Under-filled stadiums. Under-priced sponsorship. Under-served grassroots. We build for the parts of the pyramid the incumbents wrote off — and everyone else follows.
A data product without commerce is a report. A commerce stack without identity is a checkout. A fintech rail without a relationship is a wallet. We refuse to ship pieces.
Sport is older than any of us. We respect the institutions, honor the craft, and bring new tools. We are partners to the game, not disruptors of it.
We want to be the default commercial operating system for sport — everywhere in the world, from the grassroots up.
Ten years from now, we believe every club of meaningful size — and every federation, confederation, and global governing body — will run on a platform like this one. We intend to be that platform.